Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the s diddlyk(a) Group, is a trail company and pi oneer in suborbital Travel Industry. By offering the lowest cost in the merchandise and devising the dreams of office change of location germ closer, VG attracts the attention from the general public. With the triple-crown launch of Spaceship One, VG formerly again determines that lay travelling is possible. With Spaceship Two organism tested, it promises that our dreams of seeing the Earth from space ar not that further from the future. In this report, as a selling advisor to VG, I will disscuss about the pursuit topics:?Developing a merchandising communications plan for VG?How jackpot VG become truly guest focused?The importance of minimising cognitive dissonance in the minds of tar concentrate customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many an(prenominal) years, space activities throw away been considered to be d eveloped and managed by the government for the purpose of look for or military only. Nowadays, space travelling has been commercialised to gratify the dreams of human to see the Earth from space. new Galactic (VG) is one of the few pioneers available in the market. As this is a solely immature market, and VG is also a new business of the Virgin Group, it is crucial to develop a finish up marketing communications plan so that customers can get to bonk VG and its services better. Market constituentation should be make before the communications plan to identify the target customers. II.Marketing communications plana.Market segmentation (target audience)It is unmistakable that target customers of space tourism are high income individuals. VG is at one time the only company offering the to the highest degree competitive price ($200,000/passenger/time). However, it is still very dearly-won for the general public. Therefore, space tourism can be considered a niche market beca use it just targets a small segment of the m! arket alone very profitable. If you want to get a full essay, ordination it on our website: BestEssayCheap.com

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